At ABSTRACT, we think adding color to your nails should be easy. Whether it's about feeling more put together, or simply an act of self-expression, we got you.
— It all started with a simple observation
Looking around us, in a restaurant in central Paris on a Friday night, almost all the women had painted nails.
Yet, we concluded, so little has been done in the nail care industry when it comes to making this process easy and enjoyable.
Anyone who’s ever done their nails knows that it’s done in one of two different ways: the old-fashioned way (painting with nail polish) or the tedious way (getting them done at a salon).
After years of opting for #2, with a visit to the salon every month, we finally understood just how damaging this was for our nails and how difficult it was to fit into a schedule.
So, switching back to #1 made us realise, again, how messy and time-consuming nail polish is. For results that barely last a day.
That’s where our journey started to find the absolute easiest way of adding color to your nails.
— Berlin, Paris and Stockholm
We're creatives and color obsessors with the belief that the stuff you love should be made easy and accessible. We're based in Berlin, but in reality, you can find us anywhere between Berlin, Paris, and Stockholm.
